NHRA to strengthen Stylefest at sport compact events
(Courtesy NHRA.com)

The NHRA will increase its lifestyle participation at NHRA Summit Sport Compact Drag Racing Series events in 2003. The popular NHRA Stylefest, which will be featured at all 10 NHRA Summit Sport Compact Drag Racing Series events during the upcoming season, will feature many of the lifestyle elements that have made sport compact drag racing one of the fastest growing segments in motorsports.

NHRA Stylefest will include an ICSA-certified car show with more than 300 automobiles on display. In addition, Stylefest will include the NHRA Pit Crew girls, the NHRA Xtreme Car Audio Competition, DJ's and local talent performances and the NHRA Xtreme Bikini Jam.

"We recognize the lifestyle elements are a key ingredient to a successful sport compact event," said Gary Darcy, NHRA vice president of marketing. "The NHRA always has and will be about drag racing. However, we are not blind to the fact that one of the main reasons the sport compact market has grown so rapidly is because of the many entertainment opportunities that are available to fans through the lifestyle portion of an event."

The NHRA Stylefest will debut March 16 during the Desert NHRA Sport Compact Nationals at The Strip at Las Vegas Motor Speedway, the 2003 NHRA Summit Sport Compact Drag Racing Series season-opening event.


ESPN2 also will dedicate 13 shows to the NHRA Stylefest in addition to the 10 half-hour shows providing coverage from each NHRA Summit Sport Compact Drag Racing Series event. The 30-minute shows, which will run in the fourth quarter of 2003, will feature NHRA Stylefest highlights from all 10 NHRA Summit Sport Compact Drag Racing Series events. Two shows will feature highlights from the NHRA Xtreme Rush, in which the Pro RWD and Pro FWD categories will compete in a special exhibition at two NHRA POWERADE Drag Racing Series events, the Lucas Oil Route 66 NHRA Nationals, May 29-June 1, at Route 66 Raceway and the O'Reilly Fall Nationals, Oct. 9-12, at The Texas Motorplex. The final show will recap the NHRA Summit Sport Compact Drag Racing Series awards ceremony at the NHRA Motorsports Museum in Pomona, Calif.

In a related announcement, NHRA named Bill Montgomery as a consultant to the NHRA Stylefest, a component of the NHRA Summit Sport Compact Drag Racing Series.

Montgomery, 37, has been involved with the import drag racing scene since for more than 15 years and has an extensive background in mobile electronics, aftermarket accessories and the lifestyle arena. He currently serves as Team Director for International ALLSTARS. He will remain in his position with International ALLSTARS.

In his new advisory position with the NHRA Summit Sport Compact Drag Racing Series, he will be responsible for advising the NHRA Summit Sport Compact team and NHRA management of key trends and opportunities in the lifestyle arena. In addition to traveling to all NHRA Sport Compact Series events, where he will manage all activities surrounding NHRA Stylefest, Montgomery will support marketing efforts by promoting and organizing NHRA Stylefest.