BOYD GAMING ISSUES A ¿SAM¿S TOWN CHALLENGE¿
TO NASCAR BUSCH SERIES DRIVERS
 
$15,000 Award To Be Presented To The Cumulative Points Leader In Combined  Sam¿s Town 300 and Sam¿s Town 250 NASCAR Busch Series Races

 

Boyd Gaming Corporation¿s (NYSE: BYD) Sam¿s Town Hotel & Gambling Hall in Las Vegas and Sam¿s Town Tunica, in Tunica, Mississippi, have teamed up in 2003 to reward the NASCAR Busch Series driver who proves most consistent in its two title-sponsored races. The Sam¿s Town Challenge will award $15,000 to the cumulative points leader in the combined Sam¿s Town 300 at Las Vegas Motor Speedway on March 1st and the Sam¿s Town 250 at Memphis Motorsports Park, scheduled for October 18, 2003.  The award will be presented in a special ceremony at the conclusion of the Sam¿s Town 250 race in October. 

¿As part of its ongoing support for NASCAR¿s Busch Series, and to inject some added interest, Boyd Gaming has created the Sam¿s Town Challenge,¿ says Dan Stark, Corporate Director of Marketing for Boyd Gaming. ¿We want to reward the driver who proves most dominant in our two title-sponsored races and honor him with a little extra bonus.¿ 

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 12 gaming properties located in Nevada, Mississippi, Illinois, Indiana and Louisiana.  Boyd Gaming is also developing ¿Borgata¿ (AOL keyword: borgata or www.theborgata.com), a $1 billion entertainment destination hotel in Atlantic City, through a joint venture with MGM MIRAGE. Boyd Gaming press releases are available at www.prnewswire.com.  Additional news and information on Boyd Gaming can be found at www.boydgaming.com.

 

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