The NASCAR Busch Series event at Las Vegas Motor Speedway will continue to be sponsored by Sam's Town Hotel and Gambling Hall, officials of the sponsoring hotel and the speedway announced today.

The race name remains the Sam's Town 300, which is the event's only name in its 11-year history at LVMS.

"We've been very fortunate to find what we believe to be the best title sponsor in the NASCAR Busch Series," said Chris Powell, LVMS general manager. "This event has become one of the most popular on the circuit, and our friends at Sam's Town share a great deal of responsibility for that success. We're very proud of the fact that this event has never been known by any name but the Sam's Town 300"

Sam's Town joined with Las Vegas Motor Speedway for the inaugural NASCAR Busch Series event in 1997. Since that time, crowds have increased each year, including a crowd estimated by news outlets of 105,000 in 2006.

"We're extremely pleased to extend our sponsorship of the Sam's Town 300 and will continue to bring the same race excitement to Las Vegas visitors and residents for years to come," said Boyd Gaming President and Chief Operating Officer Keith Smith.

Las Vegas Motor Speedway is owned and operated by Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States. In addition to Las Vegas Motor Speedway, the company owns and operates the following premiere speedways: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network (PRN) which broadcasts syndicated motorsports programming to more than 725 stations nationwide including XM Satellite and For more information, visit the Company's website at

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 17 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, Louisiana and Florida. The Company is also developing Echelon Place, a world class destination on the Las Vegas Strip, expected to open in the third quarter 2010. Boyd Gaming press releases are available at Additional news and information on Boyd Gaming can be found at