The 2009 NASCAR season will bring a new era to Las Vegas Motor Speedway.

The speedway currently is marketing a multifaceted event sponsorship opportunity that will begin with the 2009 NASCAR Sprint Cup Series event. Officials from LVMS and the United Auto Workers have agreed that the 2008 NASCAR Sprint Cup UAW-Dodge 400 will bring an end to their eight-year agreement, marking a change to one of the longest-running event sponsorships in the sport.

“We’re very excited about seeking a partnership that will help us continue taking our NASCAR Sprint Cup event to new heights,” said Chris Powell, LVMS general manager. “For quite some time, potential sponsors have expressed interest in this entitlement if it were to become available. Because of the popularity of our city and our facility – including new grandstands and the state-of-the-art Neon Garage that affords race fans unmatched access – we believe an event entitlement here at LVMS is the most valuable in all of NASCAR racing.”

Powell said the relationship with the United Auto Workers continues to be beneficial for both parties.

“We’re very grateful for the eight years of support we’ve received from the Chrysler division of the United Auto Workers’ National Training Center,” Powell said. “Together we’ve overseen the growth of the Sprint Cup race in Las Vegas into one of the marquee events on the NASCAR schedule.”

The race was known as the UAW-DaimlerChrysler 400 from 2001-2007. The recent buyout of the Chrysler brand from DaimlerBenz by Cerberus Capital Management necessitated the name change to UAW-Dodge 400 for 2008.

The March 2 race will mark the end of NASCAR’s fifth-longest active event sponsorship. Only Coca-Cola at Lowe’s Motor Speedway, Food City at Bristol, Save Mart at Infineon Raceway and Chevrolet at Richmond predated the UAW agreement at LVMS.

Tickets for the 2008 UAW-Dodge 400 and the Sam’s Town 300 NASCAR Nationwide (formerly Busch) Series event on March 1 are available through the LVMS ticket office by calling 1-800-644-4444 or logging on to Neon Garage, Lucky 7 Preferred Parking and Driver Introduction passes also are available

Las Vegas Motor Speedway is owned and operated by Speedway Motorsports, Inc. (NYSE:TRK), a leading marketer and promoter of motorsports entertainment in the United States. In addition to Las Vegas Motor Speedway, SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Infineon Raceway in Sonoma, Calif., and Texas Motor Speedway. SMI also provides event souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.