Dale Jr.'s South Point Jackpot has kicked off and already the phones at LVMS are ringing ... and ringing ... and ....

The speedway ticket services department fielded hundreds of calls within the first couple of hours of the promotion and there are no signs of a slowdown.

"I believe there are several factors that have turned this promotion into the success we hoped it would be," said Chris Powell, LVMS general manager. "First off, race fans love coming to Las Vegas Motor Speedway, and we have many loyal fans who make this a must-see event each year. Secondly, the promotion involves Dale Earnhardt Jr., easily the most popular driver on the NASCAR Sprint Cup circuit. And finally, Dale Jr.'s win in the Bud Shootout last Saturday night has race fans taking notice that this could be a special year for him and his team."

Race fans renewing the first 8,888 tickets - reflecting Earnhardt Jr.'s car No. 88 - will be refunded the entire ticket amount for next spring's Sprint Cup event on Sunday of NASCAR Weekend at Las Vegas - if Dale Jr. wins the 2008 Sprint Cup championship. As long as the number has not exceeded 8,888, the speedway will continue renewals until the scheduled start of the Daytona 500 on Sunday (12:30 PST). The only way to participate in Dale Jr.'s South Point Jackpot is to call the LVMS Ticket Services department at 1-800-644-4444 between 8 a.m. and 5 p.m. before Sunday's scheduled start.

"As exciting as today is seeing the phones light up, it'll be even more exciting for these race fans when September rolls around and Dale Jr. is in the hunt for the Chase to the Sprint Cup," Powell said.
Tickets for the 2008 NASCAR Weekend, as well as credentials for the fan-interactive Neon Garage, are still available. Race fans may call 1-800-644-4444 or log on to www.lvms.com.