Shelby Automobiles, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), will return in 2010 as the sponsor of the NASCAR Sprint Cup event at Las Vegas Motor Speedway.

Shelby teamed up with LVMS this past March for the Shelby 427. This year's event on Feb. 28 will be called the Shelby American to honor the 45th anniversary of the Shelby G.T. 350 and 427 Cobra introductions in 1965.

"We are ecstatic to have the legendary Shelby name on our NASCAR Sprint Cup race for a second consecutive year," said LVMS President Chris Powell said.  "Last year's event was a tremendous success, and we're looking forward to giving more exposure to the Shelby brand that has, over the years, become synonymous with the best in high-performance cars."

Last year's race was known as the Shelby 427 and featured a 427-mile, 285-lap race. The event will return to its traditional 400-mile, 267-lap distance in 2010.

"Next year will mark an important milestone for two of the most legendary vehicles Shelby ever produced," said Shelby Autos President Amy Boylan. "The Shelby American NASCAR Sprint Cup event at Las Vegas Motor Speedway is the perfect way to celebrate this historic occasion."

The 2010 NASCAR Weekend will kick off with qualifying for the Shelby American NASCAR Sprint Cup Series race on Friday, Feb. 26. The Sam's Town 300 NASCAR Nationwide Series race is set for Saturday, Feb. 27.  Tickets for all 2010 events at Las Vegas Motor Speedway, including the Shelby American on Sunday, Feb. 28, can be purchased by calling 1-800-644-444 or online at www.lvms.com. Neon Garage, Lucky 7 Preferred parking and driver introduction passes also are on sale.

Las Vegas Motor Speedway is a wholly-owned subsidiary of Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States.  For more information visit www.speedwaymotorsports.com

Founded by legend Carroll Shelby, Shelby Automobiles Inc., (www.shelbyautos.com), manufactures and markets performance vehicles and related products.  Carroll Shelby Licensing Inc. (www.carrollshelbyinternational.com), also a wholly-owned division, is the exclusive holder of Carroll Shelby's trademarks and vehicle design rights. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles.