DAYTONA BEACH, Fla. — To commemorate one of the most innovative and holistic sustainability platforms in the country, NASCAR® announced its third annual NASCAR Race to Green™ initiative. Beginning today and culminating with Saturday's TOYOTA OWNERS 400 at Richmond International Raceway, NASCAR Race to Green will build awareness around the programs the governing body, industry and multiple partners have created to help protect and preserve the environment.
This year, NASCAR and the Environmental Protection Agency are inviting fans to measure their environmental impact at NASCAR.com/green and receive tips from Official Partners on how to reduce their carbon footprint. NASCAR drivers will reward select fans who complete the online tool with personalized messages on social media using the campaign's hashtag #NASCARGreen.
"NASCAR has the largest renewable energy, recycling and clean air programs in sports, but our sustainability platform is also about empowering fans to adopt new green-friendly behaviors," said Brent Dewar, NASCAR chief operating officer. "NASCAR Race to Green celebrates the collective efforts of our industry and partners while teaching fans how they can contribute to a cleaner environment."
Since 2008, NASCAR Green has planted enough trees to completely offset carbon emissions for all NASCAR national series racing for the past five years, plus the next 40 years; put more than seven million competition miles on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol from American-grown corn; and features some of the largest renewable energy projects in the world, including Pocono Raceway's 3MW Solar Farm, the track's primary electric energy source powering more than 250 homes.
Recent research shows NASCAR Green initiatives align with fan values. According to Experian Marketing Services' 2014 Simmons National Consumer Study, two out of three NASCAR fans agree that each person has a personal obligation to be environmentally responsible, and four out of five fans indicate their household recycles. Additionally, a 2014 study commissioned by NASCAR and conducted by Toluna revealed that NASCAR fans are over 75 percent more likely than non-fans to support the use of ethanol blended with gasoline to fuel their own cars.
During NASCAR Race to Green week the color green will be prominently displayed on race vehicles and at tracks across NASCAR national series, NASCAR Home Tracks and International Series. The NASCAR Green mark will be featured on the A-post of race cars, pit boxes, hauler flags and NASCAR officials' uniforms. Drivers Austin Dillon and Elliott Sadler will run green-themed paint schemes during the weekend's national series events.
NASCAR Race to Green will also highlight the sustainability efforts of NASCAR Official Partners, who work closely with NASCAR, year-round, to amplify the reach of NASCAR Green. While NASCAR Green initiatives have and will continue to span the entire year, the following additional activities will take place throughout this week-long effort:
For more information about NASCAR Race to Green, visit NASCAR.com/Green.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association® (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.nascar.com/ and http://www.imsa.com/, and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.