NHRA announced today that DENSO Products and Services Americas, Inc. has signed an agreement to become the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at The Strip at Las Vegas Motor Speedway this spring.

The 17th annual DENSO Spark Plugs NHRA Nationals will be held April 1-3 and will feature competition in Top Fuel, Funny Car and Pro Stock. The race is the fourth of 24 on the 2016 schedule and will be televised on FOX Sports 1 with two sessions of qualifying on Friday, April 1 at 7 p.m. (PT) / 10 p.m. (ET) and eliminations live at 2 p.m. / 5 p.m. on Sunday, April 3.

"The NHRA appreciates DENSO's commitment to and involvement with the Mello Yello Drag Racing Series," said Brad Gerber, vice president of sales and chief development officer, NHRA. "We are excited to begin working with them to put on a great event in Las Vegas and develop beneficial activation plans around their sponsorship of the DENSO Spark Plugs NHRA Nationals."

Since it was founded in 1949, DENSO has become a leader in automotive technology and supplies products to all of the major carmakers in the world. DENSO has taken everything it's learned as an Original Equipment manufacturer and applied it to its aftermarket product lines to give the professional technicians and the weekend do-it-yourselfers quality replacement parts. Every component that leaves the DENSO factory has been designed with precision, manufactured to OE standards and subjected to rigorous safety and performance tests. Quality, reliability and value are at the heart of every DENSO product.

"As a leading global supplier of high-performance auto parts, DENSO is proud to sponsor this year's NHRA Mello Yello Drag Racing Series and also serve as the title sponsor of the DENSO Spark Plugs NHRA Nationals April 1-3 in Las Vegas," said Larry Fidance, marketing manager of DENSO Products and Services Americas, Inc.

"Supporting this year's NHRA races builds on DENSO's longstanding tradition of sponsoring world-class motorsports since the 1970s and the passion we share with racing fans, drivers, crews and motorists everywhere for automotive excellence, safety and innovation," Fidance continued. "DENSO spark plugs, in particular, are the preferred brand of automotive enthusiasts in every market and they are widely used by professional racing teams on racing circuits around the globe."

To learn more about DENSO products, see the full product line and find your closest Auto Parts retail store or wholesale distributor, please visit www.densoautoparts.com.

To purchase tickets for the DENSO Spark Plugs NHRA Nationals, please call (800) 644-4444 or go online at www.lvms.com/tickets.

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Hot Rod Heritage Series, NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.