In conjunction with a NASCAR industry-wide effort to offer free NASCAR Camping World Truck Series and XFINITY Series tickets for children 12 and under next season, Speedway Motorsports, Inc. (NYSE: TRK) announced a company-wide Fans First initiative Monday to price select children's tickets at just $10 each to Cup Series events at its eight premier speedways, including Las Vegas Motor Speedway, beginning in 2017.
"Coming to the races should be about fun, not finances," said Speedway Motorsports' President and Chief Executive Officer Marcus Smith. "Now a parent can get his or her child through the gates for an entire weekend of NASCAR events - including pole night, a Camping World Truck or XFINITY Series race and a Cup Series race - for just $10. This is one of the best, if not THE best, family values in all professional sports.
"NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we'll continue that legacy by introducing young fans to the sport and engaging them for years to come."
With an adult ticket purchase, fans can buy up to two $10 tickets for children ages 12 and under to that same event in select seating sections. This offer is available at all of the 13 Cup Series events shown below next season.
Tickets for many of Speedway Motorsports' 2017 events are already on sale. A complete schedule of the company's Cup Series races is below:
March 5--Folds of Honor QuikTrip 500, Atlanta Motor Speedway
March 12--Kobalt 400, Las Vegas Motor Speedway
April 9--O'Reilly Auto Parts 500, Texas Motor Speedway
April 23--Food City 500, Bristol Motor Speedway
May 20--NASCAR All-Star Race, Charlotte Motor Speedway
May 28--Coca-Cola 600, Charlotte Motor Speedway
June 25--Toyota/Save Mart 350, Sonoma Raceway
July 8--Quaker State 400, Kentucky Speedway
July 16--New Hampshire 301, New Hampshire Motor Speedway
Aug. 19--Bass Pro Shops NRA Night Race, Bristol Motor Speedway
Sept. 24--New England 300, New Hampshire Motor Speedway
Oct. 7--Bank of America 500, Charlotte Motor Speedway
Nov. 5--AAA Texas 500, Texas Motor Speedway
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. For more information about the company, please visit the Speedway Motorsports website.