Las Vegas Motor Speedway and Chrysler Group LLC are expanding a long-running agreement that keeps the U.S.-based multinational automaker firmly entrenched in American motorsports. As part of the partnership, Dodge will return as the Official Vehicle of Las Vegas Motor Speedway in 2013.
“We are pleased to continue our longstanding partnership with Dodge that began in 2001, and in 2013 we’ll be expanding our relationship that will now include various Chrysler Group brands including SRT (Street and Racing Technology) and Ram Truck,” said LVMS president Chris Powell. “We’re excited that these vehicles will receive prominent exposure throughout all of our speedway’s racing venues. This agreement, along with Brad Keselowski’s winning Dodge’s first NASCAR Sprint Cup Series title since 1975, provides great momentum for both Chrysler Group and LVMS as we head into the new year.”
Chrysler Group LLC began sponsoring the annual NASCAR Cup Series race at LVMS in 2001. LVMS and hosted a major media ride-and-drive for the re-launch of the Dodge Dart this year.
Various Chrysler Group brands have been integrated throughout many events at LVMS over the years including Mopars at the Strip and a heavy Dodge involvement in this year’s Global Rallycross event.
“We’re excited to continue expanding our partnership with Las Vegas Motor Speedway,” said Beth Paretta, Director of Marketing and Operations – SRT Brand and Motorsports. “The facility is fantastic and an ideal fit to showcase our varied brands. From Dodge on the ovals, Ram on the dirt, SRT on the road course, and Mopar on the drag strip – it has everything to complement our portfolio. We have staged our Track Experience for SRT and Fiat owners at LVMS and couldn’t be happier working with the LVMS team. The partnership is a great way for us to connect with our customers and earn future customers as well.”
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
About Las Vegas Motor Speedway
Las Vegas Motor Speedway is a wholly-owned subsidiary of Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit www.speedwaymotorsports.com.
For more information, please call LVMS at (702) 644-4444 or visit www.LVMS.com. Follow LVMS on Facebook and Twitter.