Jonathan Goldsmith, widely known as The Most Interesting Man in the World, will add to his remarkable list of accomplishments when he serves as grand marshal of the Kobalt 400 NASCAR Sprint Cup Series race on Sunday at Las Vegas Motor Speedway.

"When it comes to NASCAR races, I prefer Las Vegas Motor Speedway," said Goldsmith of his upcoming appearance where he will arrive in style Sunday with his helicopter pilot in tow.

Veteran stage, film and television Jonathan Goldsmith portrays the debonair Most Interesting Man in the World in the highly popular, award winning TV commercials that debuted in 2006. Goldsmith will be at LVMS on Sunday to give the 43 drivers the command to start their engines prior to the start of the 17th annual Kobalt 400.

Goldsmith, 75, going on 30, began his acting career in the 60's appearing in more than 25 feature films, including "Hang 'Em High," "Ice Station Zebra" and "The Shootist" with John Wayne. He also has appeared in more than 45 television series, including recurring roles on "Gunsmoke," "Dynasty" and the original "Dallas."

NASCAR Weekend begins on Thursday, March 6 with a free test day for the NASCAR Sprint Cup Series. The weekend continues Friday, March 7 with Stratosphere Pole Day featuring practices for both the Kobalt 400 NASCAR Sprint Cup Series race and Boyd Gaming 300 NASCAR Nationwide Series race as well as qualifying for the Kobalt 400. The Boyd Gaming 300 is set for Saturday, March 8 and the Kobalt 400 will run on Sunday, March 9. Two nights of dirt-track racing will take place at the Dirt Track on March 5 and 6 featuring the World of Outlaws.

Tickets for all events are on sale at www.lvms.com or by calling (800) 644-4444. Follow LVMS on Facebook and Twitter.