Rhino Linings Corporation (www.rhinolinings.com), a leader in both the protective coatings and building products industries, has signed a multi-year agreement as the title sponsor of the annual NASCAR Camping World Truck Series race at Las Vegas Motor Speedway. The event will be held on Saturday, Sept. 27 and will be called the Rhino Linings 350.

"It seems there are more pickup trucks and Jeeps on the road - especially in Las Vegas - than ever before," LVMS president Chris Powell said. "Rhino Linings is a company that provides valuable products to truck and Jeep owners, and we're happy to have it as a partner in this event. Rhino products are well known among truck owners and off-road enthusiasts."

Rhino Linings made a name for itself in the truck accessories market as the leader in sprayed-on truck bed liners. Over the past several years, Rhino Linings has expanded into the building and construction market with products that include DuraTite® and BioBased Insulation® spray foam insulations, Concrete Solutions® repair and decorative concrete overlay products, and Expo Stucco™ exterior stucco and interior finishes.

"Rhino Linings® is the most recognized brand in the sprayed-on truck bed liner industry, so it only makes sense that we would sponsor a truck race," said Pierre Gagnon, president and CEO of Rhino Linings Corporation. "NASCAR has a huge following of engaged and supportive fans who are also consumers of our vehicle protection and construction products. So we're excited about the opportunity to partner with Las Vegas Motor Speedway for this popular event."

The 2014 Rhino Linings 350 will be the 18th time the NASCAR Camping World Truck Series has visited Las Vegas Motor Speedway. Tickets for the race are available at www.LVMS.com or by calling (800) 644-4444. Each ticket purchase also includes a free pass to the Neon Garage fan experience with unprecedented access to the NASCAR Camping World Truck Series stars and teams. Fans have the opportunity to see their favorite drivers up close and watch while teams prepare their trucks for the race.

About Rhino Linings Corporation

Established in 1988 and headquartered in San Diego, Rhino Linings Corporation is a global leader in protective coatings, linings and building products. Rhino Linings Corporation has a retail and industrial applicator network of 2,000 independently owned and operated businesses in 80 countries. For more information, visit www.rhinolinings.com.

About Las Vegas Motor Speedway

Las Vegas Motor Speedway is a wholly-owned subsidiary of Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit www.speedwaymotorsports.com.