On Saturday, just a few minutes from the lights of the Las Vegas Strip, Las Vegas Motor Speedway will be beaming with excitement as the SYLVANIA SilverStar zXe Global Rallycross brightens up a big night of racing.

Speedway and SYLVANIA officials announced today that the automotive lighting giant will be the speedway’s marketing partner for the first-ever Global Rallycross event inLas Vegas.

“SYLVANIA has been a strong supporter at other Speedway Motorsports venues over the years, and we are excited to welcome it to this great city and amazing speedway,” said LVMS President Chris Powell. “To have SYLVANIA partner with us for the inaugural Global Rallycross event is even more special. This is a sport that will brighten the racing landscape for years to come.”

The SYLVANIA SilverStar zXe Las Vegas Global Rallycross event will run as a companion event to the Smith’s 350 NASCAR Camping World Truck Series event. The rallycross race is expected to start at approximately 8:30 p.m.

“The opportunity to bring our brand to the newest and most exciting form of racing in the most amazing city in the world is a perfect opportunity for SYLVANIA Automotive,” said Joe Verbanic, marketing manager for SYLVANIA Automotive Lighting. “We have recently launched the SilverStar zXe and there’s no better way to share our new product than withAmerica’s newest racing craze in a city known for its bright lights.”

Racing superstars such as Travis Pastrana, Ken Block and Tanner Foust are just some of the top names who are expected to compete in the inaugural event at LVMS. The Global RallyCross Series has attracted hundreds of thousands of fans since its inception at the 2010 X Games inLos Angeles. Global RallyCross puts aU.S.twist on the European sport of rally cross by combining circuit racing, off-road racing and rally competition. Small, heavily-modified domestic and import cars race door-to-door in heats featuring dirt surfaces, asphalt track and long jumps. The series has attracted competitors from theU.S.,Finland,Sweden,New Zealand,France,Norwayand theU.K.

SYLVANIA Automotive has a long-standing history of supporting motorsports. The company recently marked its 10th year of sponsorship of NASCAR Sprint Cup Series race at Loudon, N.H. SYLVANIA’s motorsports partnerships recently expanded into other events, including Hot Import Nights and the Xtreme Drift Circuit.

SYLVANIA SilverStar® zXe headlight bulbs are the newest and whitest color temperature product in the SYLVANIA SilverStar® High Performance Series lineup, giving enthusiasts the look and feel of high-intensity discharge headlights. SilverStar zXe headlights feature a nanotechnology-infused coating system that enabledSYLVANIAengineers to optimize the color of light output. A mirror tip – which features precious metals – provides a striking jeweled look, even when unlit.

Additional information on SYLVANIAautomotive lighting products may be found online at www.sylvania.com or www.facebook.com/sylvaniaautomotive.