Deadline to enter is noon (Pacific), Wednesday, Feb. 24.

NASCAR's newest sensation could put a smile on the face of a lucky race fan when the Nationwide Series Sam's Town 300 unfolds Feb. 27.

"Danica's Win-Ten-Ten" will pay $10,010 to the fan if Danica Patrick finishes in the top 10 in the Sam's Town 300.  Entry is simple:  Fans need only to log onto the speedway's website, www.lvms.com, click on the "Win-Ten-Ten" icon and complete the entry, which sends an e-mail to LVMS.  Fans also can call 800-644-4444 to enter.  One lucky fan's name will be selected, and he or she immediately will be eligible to win the cash prize.

(Official contest rules are located at www.lvms.com or may be obtained by sending a self-addressed, stamped envelope by Feb. 17, 2010 to:  Las Vegas Motor Speedway, Attn: "Danica's Win-Ten-Ten Game Rules Request," 7000 Las Vegas Blvd. North, Las Vegas, NV 89115.)

"How exciting!" was Danica Patrick's response to the novel promotion.  "I would love nothing more than to help a race fan win a lot of extra cash.  Hey, that's one more reason that I can't wait for Las Vegas!"

"Danica's decision to compete in the NASCAR Nationwide Series has created quite a buzz in the sport," said LVMS president Chris Powell. "This will be the first time she's competed at Las Vegas Motor Speedway, and we wanted to make this special for her as well as one lucky fan."

Race fans simply need to register a correct e-mail address in order to be eligible.  On Thursday, Feb. 25, one name will be selected from those registered. The eligible fan will be contacted by e-mail. The lucky person's fate will be determined by Patrick's finishing position in the Sam's Town 300. Should Patrick finish in the top 10, the fan would receive $10,010 - thus the "Win-Ten-Ten."

Tickets for the Sam's Town 300, as well as the Feb. 28 Shelby American NASCAR Sprint Cup race, are on sale online at www.lvms.com or by calling 1-800-644-4444.