Toyota named official vehicle of Las Vegas Motor Speedway
Toyota, which has a 35-year history in American motorsports, has joined forces with Las Vegas Motor Speedway to become the speedway's new official vehicle. The multi-year deal was announced Friday by officials from the speedway and Toyota.
"Toyota has had incredible success in all forms of motorsports, and we're elated to welcome it as the new official vehicle of Nevada's largest sports facility," said LVMS president Chris Powell. "We pride ourselves for being the most diverse racing facility in the world, and Toyota's success in NASCAR, NHRA, open-wheel and off-road racing makes this a perfect partnership."
Toyota and Toyota Racing Development, U.S.A. (TRD) entered NASCAR racing in 2004 when they began fielding trucks in the Camping World Truck Series. Three years later, Toyota moved into the Sprint Cup Series and has won 65 races in that span, including Matt Kenseth's win in the 2013 Kobalt 400 at LVMS marking the 50th NSCS victory for the Camry.
TRD was founded in 1979 in Southern California and made its racing debut in American motorsports in 1983 and went on to dominate off-road racing over 20 years and enter open-wheel racing with CART. In 2002, Toyota entered the NHRA and a year later joined IndyCar and took Gil de Ferran to victory in the Indianapolis 500.
"This was a great opportunity to partner Las Vegas Motor Speedway where we'll see the bold, new Toyota Camry lead the field to the green flag this weekend," said Paul Doleshal, motorsports marketing manager, Toyota Motor Sales, U.S.A. "We're looking forward to showcasing the new production Camry and our redesigned Camry race car as the series begins the west coast swing."
As part of the partnership, Toyota Camry's will pace the field to start this year's Boyd Gaming 300 and Kobalt 400 on March 7 and 8 respectively.
Las Vegas Motor Speedway is a wholly-owned subsidiary of Speedway Motorsports, a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit www.speedwaymotorsports.com.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 - and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.¬†¬†
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
Toyota Motor Sales, Inc. (TMS), based in Torrance, CA, is the U.S. sales, marketing, distribution and customer service arm for Toyota, Scion and Lexus.