Ward Burton, NetZero shooting commercials today at LVMS

NASCAR Nextel Cup Series driver Ward Burton and his sponsor, NetZero, were at Las Vegas Motor Speedway today to shoot commercials for an exciting new promotion.

"We¿re here because of the weather," said NetZero Chief Marketing Officer Brian Woods. "This is the second time we¿ve shot out here. This is such a great track, a great facility and management is always willing to work with us."

While Woods declined to disclose the nature of the promotion, he did say the new commercial campaign would run between May and June.

The production crew is from southern California.

"We¿ve hired director Jeff Zwart for the shoot," Woods said. "He¿s one of the best in the business, and just finished shoots for the Ford GT, Tony Stewart and Dale Earnhardt Jr."

Burton drives the No. 0 NetZero Chevrolet in the NASCAR Nextel Cup Series for the Haas CNC Racing Team. He finished 26th in the 2004 UAW-DaimlerChrysler 400 at LVMS.