By: Matt Klug, Richard Childress Racing NASCAR history includes a tradition of great racing families; names like Earnhardt, Petty, Waltrip and Labonte have dominated the sport for decades. On March 12th, a new family will be added to that list: Soprano. That's right—America's favorite mob family will join the NASCAR ranks by sponsoring Richard Childress Racing's (RCR) No. 07 Chevrolet Monte Carlo SS and driver Clint Bowyer in the UAW-Daimler Chrysler 400 at Las Vegas Motor Speedway. The one-race sponsorship is part of HBO's marketing campaign to promote the hit drama's season premiere, which will air Sunday, March 12 at 9 p.m. Eastern Standard Time. The Sopranos logo will be showcased on the hood and on the quarter panels of Bowyer's No. 07. Some of the show's other businesses are also getting into the act, as the Bada Bing logo will be on the car's rear quarter panel. The 07 team's crew uniforms will also include a patch advertising Satriale's Pork Store. Bowyer, who will be making just his fourth career Nextel Cup start, is excited about the opportunity but understandably nervous at the same time. "My job has a lot of pressure even without having Tony Soprano as my boss," joked Bowyer. "Now I've got to worry about if I don't win I might end up sleeping with the fishes." Team owner Richard Childress is excited to have the Sopranos on one of his cars, saying, "HBO and Tony Soprano made us an offer we couldn't refuse. We've built them a great car and hopefully we can get them into victory lane their first time out." Grand Central Marketing, an event marketing and promotions agency with offices in New York and Los Angeles, brokered the sponsorship and handles the promotion on behalf of HBO.