LVMS enhancing fan experience, creating new VIP areas
Race fans attending or watching Saturday's Rhino Linings 350 NASCAR Camping World Truck Series race will see the signs of progress above Turns 3 and 4 at Las Vegas Motor Speedway.
LVMS is in the process of implementing several fan enhancements for the March 4-6 2016 NASCAR Weekend, and the beginning of those improvements will be visible in the form of a construction site during Saturday's event.
"We have a lot of positive changes coming to the overall fan experience starting next year," said LVMS president Chris Powell. "In order to make all of our plans a reality by March, we need to start the process early, so fans here at the speedway or watching on FOX Sports 1 will be asked to pardon our dust - it's a sign of progress."
The enhancements will begin with more interactive experiences in the Fan Engagement Area. Some of these improvements will require a large footprint that will require the use of more space in the area previously occupied by souvenir trailers. Also, the new Fanatics Trackside Superstore will debut at LVMS in 2016 with driver and series merchandise.
In order to accommodate the expanded Fan Engagement Area, the speedway is relocating its VIP Hospitality to an area high above Turn 4 with a panoramic view of the speedway, as well as much of the Las Vegas Valley. This area will be called the Vegas Village, and will be used by corporate hospitality guests.
The speedway also has created the Vegas Veranda, which will be located adjacent to the Vegas Village and will provide 25 luxury RV spaces that will include concierge services, free wifi and many other amenities in addition to the same panoramic view of the valley.
"These new VIP areas will be a luxurious way for some fans to enjoy the race, but these new areas also give way to some exciting new opportunities for all of our race fans," Powell said. "We're working on some unique experiences in our Fan Engagement Area and are looking forward to the arrival of the new Fanatics Trackside Superstore. We raised the bar in 2007 when we built the Neon Garage, and with these enhancements, we're raising it even higher."
The construction also will result in the removal of Section 4 from the superspeedway, which will give every permanent seat at the 1.5-mile superspeedway a view of pit lane and the start-finish line.
The 2016 NASCAR Weekend kicks off Friday, March 4, with Stratosphere Pole Day. The Boyd Gaming 300 NASCAR Xfinity Series race is Saturday, March 5, and the weekend concludes with the 19th annual Kobalt 400 on Sunday, March 6. Tickets for all events, as well as for the Neon Garage, driver introductions, Lucky 7 preferred parking and LVMS Express passes all are available online at www.lvms.com or by calling 1-800-644-4444.
Las Vegas Motor Speedway is a wholly owned subsidiary of Speedway Motorsports, Inc. For more information, please visit www.gospeedway.com.