The spotlight will shine a little brighter at Las Vegas Motor Speedway on Saturday, March 14, as actor Jacob Lofland steps into a high-profile role in the NASCAR world as Grand Marshal for the LiUNA NASCAR O’Reilly Auto Parts Series. The rising Hollywood star will appear on behalf of WILDE Protein Snacks, a primary partner of JR Motorsports, bringing Hollywood energy to the iconic NASCAR event in Las Vegas.
As Grand Marshal, Lofland will be at the center of Saturday’s pre-race festivities, adding star power and energy to a weekend that consistently highlights NASCAR’s emerging drivers. These young stars are battling for early-season momentum and valuable championship points. The moment underscores the shared DNA between high-performance racing and WILDE’s bold, protein-powered approach to snacking.
“Jacob represents the next generation of Hollywood talent, and that aligns perfectly with what this race is all about, showcasing NASCAR’s rising stars,” said Patrick Lindsey, Sr. Vice President and General Manager of Las Vegas Motor Speedway. “It’s fitting to have someone whose career is accelerating just as fast as these cars join us for the perfect weekend.”
Lofland first captured national attention with his breakout performance opposite Matthew McConaughey in the critically acclaimed film Mud. His powerful screen presence quickly set him apart, leading to roles in FX's Justified and a growing list of film and television credits. Most recently, Lofland stars in the Paramount+ drama Landman, portraying Cooper Norris in a gripping story set in the high-stakes world of West Texas oil fields. The series has introduced him to an even broader audience and cemented his presence as one of Hollywood’s most versatile young actors.
Tickets for the LiUNA NASCAR O’Reilly Auto Parts Series race and full race weekend activities are available at LVMS.com. From electrifying on-track action to engaging fan experiences throughout the property, the weekend promises excitement for racing enthusiasts and families alike.
