Las Vegas Motor Speedway is introducing a new way for its youngest fans to get closer to the excitement of motorsports with the launch of the Las Vegas Motor Speedway Kids Club, a free program for children ages 12 and under.

The Kids Club gives families another way to introduce the next generation of race fans to Las Vegas Motor Speedway through racing-themed activities, exclusive offers and special race weekend experiences. Families can sign up their children at no cost and receive a welcome kit filled with Kids Club items.

Each welcome kit includes a racing-themed activity book with games and coloring pages, a Kids Club sticker, a members-only lanyard, and an identification card. Kids Club members will also be enrolled in the program’s email list, giving families the first opportunity to learn about Kids Club exclusive offers, family-friendly activities and events happening at the Speedway and throughout the community.

“We want to create lifelong race fans, and that starts by making the Speedway an exciting place for families,” said Patrick Lindsey, Senior Vice President and General Manager of Las Vegas Motor Speedway. “The Kids Club gives our youngest fans something that is just for them and gives families another reason to spend time together at the Speedway.”

From track activities to exclusive offers throughout the year, the Kids Club will give young fans opportunities to stay connected to Las Vegas Motor Speedway beyond race weekend. The program is open to children ages 12 and under, and membership is completely free.

Families can sign up their young race fans today and start receiving Kids Club benefits year-round. For more information and to join the FREE Las Vegas Motor Speedway Kids Club, visit LVMS.com.