RaceDayNFT.com, Speedway Motorsports’ digital marketplace for race fans, is marking its third year with its most extensive NFT offerings and exclusive on-track experiences. Fans have a unique opportunity to purchase a limited-edition NASCAR Weekend VIP Club-Level NFT.
An NFT (non-fungible token) is a digital collectible (such as a video or image) that is officially licensed and recorded on the blockchain to demonstrate proof of ownership.
At every NASCAR Cup Series weekend at Speedway Motorsports tracks in 2023, fans can look forward to innovative new NFTs to purchase, with a focus on merging the digital products with physical items.
2023 packages will include:
- Physical/digital diecast car bundles
- Physical/digital race hat bundles
- Various at-track experiences at select tracks
“We are excited to start our season and to offer our RaceDayNFT fans and collectors unparalleled event access and physical/digital bundles in 2023,” said Mike Burch, Speedway Motorsports’ chief operating officer. “We anticipate many fans will explore all of our RaceDayNFT.com items and look forward to those that take advantage of our exclusive at-track events making memories to last a lifetime.”
Select race weekends will have exclusive premium offerings with special RaceDay NFT perks, including Speedway Motorsports’ first NASCAR Cup Series weekend at Las Vegas Motor Speedway March 3-5.
The new year has already featured a major NFT drop celebrating one of the most beloved mascots in NASCAR – Dover Motor Speedway’s Miles the Monster – in various everyday hero uniforms. The “Miles the Monster First Responder” NFTs sold out in 15 minutes earlier this month.
In partnership with Gigantik, Speedway Motorsports created RaceDayNFT.com, the original motorsports NFT marketplace for race fans, in 2021.
“We are so excited to be back with another year of RaceDayNFT,” said Jon Parise, CRO of Gigantik. “Our partnership with Speedway Motorsports has been a key factor in growing our Gigantik platform to what it is today.”
RaceDay NFT is also linked with Dapper Wallet, which allows customers to conduct NFT business with credit cards as well as multiple currencies including popular cryptocurrency options such as Bitcoin and Ethereum.
Speedway Motorsports leverages the proprietary platform Gigantik to create and operate its NFT marketplace. Gigantik helps brands remove the complexity of smart contracts, blockchain integration, NFT design and management of event services.
Visit RaceDayNFT.com for more details.
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